About Pure Design Group

Transforming Dallas/Fort Worth’s most luxurious backyards into personal paradises

A luxurious modern backyard with a large firepit in the foreground, featuring a sleek, black marble base. Behind the firepit, there's a stylish pergola with lounge seating on both sides, leading to a pool. The house in the background has large windows and elegant landscaping.
A woman lounges on a patio chair by a modern pool, reading a book. The scene includes a water feature with a small waterfall. White planters with green foliage and a neatly maintained garden are visible in the background. The weather is sunny and clear.

Founded in 2018 by Nick Hauk & Peter Jackson

The allure of a luxurious property extends beyond any single element, encompassing the entire experience.

By seamlessly blending nature with architectural design, our crafted environments create community while becoming your cherished personal space and the envy of the neighborhood.

Our core beliefs

A modern backyard features a narrow rectangular pool with water cascading from a square tiled fountain. Two white cushioned lounge chairs with striped pillows are positioned beside the pool, offering a relaxing seating area. Shrubs and a black fence surround the space.
  • 01

    It’s an experience

    We manage your project personally, from the first conversation to the grand reveal party you’ll inevitably want to invite us to. There is no B or C team here. We treat every backyard as if it were our own. And throughout the process, we communicate every detail—the good, the bad, and the amazing.

    Because that’s what we’re after—amazing.

  • 02

    Premium comes at a price

    We’ve been around three generations of luxury pool builders and in this business long enough to know what it takes to simply do things right and with the quality you expect. There are no shortcuts with us. We may not be the cheapest builder, but we are among the best.

    We don’t settle for good. We go for great.

  • 03

    Form, function, fun

    …In that order. The form is what attracts our customers first, but when they realize how much function underpins our decision-making, a whole new level of trust and relationship comes into play. And, of course, if it isn’t fun, it’s not done.

    We design art that becomes a masterpiece once it’s been experienced—cannon balls in the pool and wine by the fire and all.

  • 04

    Do it right

    A great experience is derived from the sum of all the small details that fit together like a Swiss movement. Trends come and go, but functionality in design is forever. We’re not in this to make it look good for year one, we’re in this to make it last for generations to enjoy. So when we say do it right, we mean do it all right.

    Every piece. Every step. Every time.

  • 05

    Devil’s in the details

    We merge nature with structure to create your favorite space. A space that seamlessly flows with the local flora and fauna and flows from the inside of your home out. We know that environment, safety, privacy, polish, materials, flow, and myriad other decisions all culminate in the total experience. We view each decision through that lens, and together, we design an experience that’s unbeatably yours.

    It’s more than a luxury outdoor space—it’s your personal resort experience.

THE PURE DESIGN TEAM

A bunch of industry vets together to make a difference.

  • A man stands casually against a plain white background. He is dressed in a light-colored blazer, a polo shirt, and dark jeans. He smiles slightly, with his hands casually in his pockets, and a pair of glasses is visible in his breast pocket. The image is in black and white.

    Nick Hauk

    Founder | Consulting + Sales

  • Black and white photo of a person sitting on a chair, leaning forward with hands clasped. The individual is wearing a light-colored, long-sleeve shirt, dark pants, and sneakers, and has a neutral expression. The background is plain and minimalistic.

    Peter Jackson

    President & Managing Partner

  • Black and white photo of a person standing and leaning on a chair, smiling at the camera. They are wearing a long-sleeve, quarter-zip sweater over a polo shirt. The background is plain white.

    Conner Moreno

    Chief Financial Officer

  • Black and white photo of a smiling person seated in a black chair against a plain wall. They have short, wavy hair and are wearing a buttoned-up jacket, jeans, and a white shirt. There is a patterned pillow behind them and a potted plant beside the chair.

    Cindy Clamp

    Service & Operations Manager

  • A man wearing a black button-up shirt and a watch is seated on a chair. He has a neutral expression and is looking directly at the camera. The background is plain and white. The image is in black and white.

    Aaron

    Senior Designer