About Pure Design Group

Transforming Dallas/Fort Worth’s most luxurious backyards into personal paradises

A luxurious modern backyard with a large firepit in the foreground, featuring a sleek, black marble base. Behind the firepit, there's a stylish pergola with lounge seating on both sides, leading to a pool. The house in the background has large windows and elegant landscaping.
A woman lounges on a patio chair by a modern pool, reading a book. The scene includes a water feature with a small waterfall. White planters with green foliage and a neatly maintained garden are visible in the background. The weather is sunny and clear.

Founded in 2018 by Nick Hauk & Peter Jackson

The allure of a luxurious property extends beyond any single element, encompassing the entire experience.

By seamlessly blending nature with architectural design, our crafted environments create community while becoming your cherished personal space and the envy of the neighborhood.

Our core beliefs

A modern backyard features a narrow rectangular pool with water cascading from a square tiled fountain. Two white cushioned lounge chairs with striped pillows are positioned beside the pool, offering a relaxing seating area. Shrubs and a black fence surround the space.
  • 01

    It’s an experience

    We manage your project personally, from the first conversation to the grand reveal party you’ll inevitably want to invite us to. There is no B or C team here. We treat every backyard as if it were our own. And throughout the process, we communicate every detail—the good, the bad, and the amazing.

    Because that’s what we’re after—amazing.

  • 02

    Premium comes at a price

    We’ve been around three generations of luxury pool builders and in this business long enough to know what it takes to simply do things right and with the quality you expect. There are no shortcuts with us. We may not be the cheapest builder, but we are among the best.

    We don’t settle for good. We go for great.

  • 03

    Form, function, fun

    …In that order. The form is what attracts our customers first, but when they realize how much function underpins our decision-making, a whole new level of trust and relationship comes into play. And, of course, if it isn’t fun, it’s not done.

    We design art that becomes a masterpiece once it’s been experienced—cannon balls in the pool and wine by the fire and all.

  • 04

    Do it right

    A great experience is derived from the sum of all the small details that fit together like a Swiss movement. Trends come and go, but functionality in design is forever. We’re not in this to make it look good for year one, we’re in this to make it last for generations to enjoy. So when we say do it right, we mean do it all right.

    Every piece. Every step. Every time.

  • 05

    Devil’s in the details

    We merge nature with structure to create your favorite space. A space that seamlessly flows with the local flora and fauna and flows from the inside of your home out. We know that environment, safety, privacy, polish, materials, flow, and myriad other decisions all culminate in the total experience. We view each decision through that lens, and together, we design an experience that’s unbeatably yours.

    It’s more than a luxury outdoor space—it’s your personal resort experience.

THE PURE DESIGN TEAM

A bunch of industry vets together to make a difference.

  • A man stands casually against a plain white background. He is dressed in a light-colored blazer, a polo shirt, and dark jeans. He smiles slightly, with his hands casually in his pockets, and a pair of glasses is visible in his breast pocket. The image is in black and white.

    Nick Hauk

    Founder | Consulting + Sales

    • Bio

      Nick started in the pool industry at age 15 and is a third-generation pool builder. Shortly after graduating from OSU, he moved back to Celina to work for his family’s pool company, which he helped grow from 40 to 250 pools a year.

      This seminal experience spurred his desire to build a boutique agency focused on quality, not quantity.

      In his free time, you’ll find him in the outdoors with his best buddy (and dog) Frank.

  • Black and white photo of a person sitting on a chair, leaning forward with hands clasped. The individual is wearing a light-colored, long-sleeve shirt, dark pants, and sneakers, and has a neutral expression. The background is plain and minimalistic.

    Peter Jackson

    President & Managing Partner

    • Bio

      Growing up, Peter’s family owned a retail jewelry store in Stillwater, OK, which instilled a love of home-grown entrepreneurship.

      When he moved to Dallas, he began working for Hauk Custom Pools, and within six weeks, he had designed and sold his first pool. And the true passion of his life began.

      Since then, Peter has become the chief designer of some of the finest outdoor living spaces in the Dallas area.

      You can find him playing golf withhis son Otto and baby Nellie in his free time.

  • Black and white photo of a person standing and leaning on a chair, smiling at the camera. They are wearing a long-sleeve, quarter-zip sweater over a polo shirt. The background is plain white.

    Conner Moreno

    Chief Financial Officer

    • Bio

      Conner is the chief financial officer for Pure Design—meaning he does just about everything and anything, and very well.

      He has an MBA in Strategic Management from the University of North Texas and a BBA from Texas State University. He handles all things budget-related to keep us all on track, so some might say he’s the one who runs the show.

  • Black and white photo of a smiling person seated in a black chair against a plain wall. They have short, wavy hair and are wearing a buttoned-up jacket, jeans, and a white shirt. There is a patterned pillow behind them and a potted plant beside the chair.

    Cindy Clamp

    Service & Operations Manager

    • Bio

      Cindy is your go-to expert for all service and warranty needs, ensuring that each aspect of your experience is handled with utmost care and efficiency.

      With a keen focus on overseeing work orders, scheduling, and quality control, Cindy is committed to providing exceptional support. She takes pride in directly addressing service inquiries, whether they involve a warranty claim or assistance with any service-related issues. As your dedicated point of contact, Cindy is always ready to offer effective and tailored solutions to your needs.

  • A man wearing a black button-up shirt and a watch is seated on a chair. He has a neutral expression and is looking directly at the camera. The background is plain and white. The image is in black and white.

    Aaron

    Senior Designer

    • Bio

      After servicing swimming pools for years throughout college, Aaron became interested in creating them. During his junior year, he started his design career with one of Dallas’ most storied pool builders.

      He spent two years learning design and construction there while working with the top home builders and landscape architects in the metroplex. His experience there inspired him and prepared him to reach his full potential on Dallas’ most innovative luxury pool design team.