Founded in 2018 by Nick Hauk & Peter Jackson
The allure of a luxurious property extends beyond any single element, encompassing the entire experience.
By seamlessly blending nature with architectural design, our crafted environments create community while becoming your cherished personal space and the envy of the neighborhood.
We manage your project personally, from the first conversation to the grand reveal party you’ll inevitably want to invite us to. There is no B or C team here. We treat every backyard as if it were our own. And throughout the process, we communicate every detail—the good, the bad, and the amazing.
Because that’s what we’re after—amazing.
We’ve been around three generations of luxury pool builders and in this business long enough to know what it takes to simply do things right and with the quality you expect. There are no shortcuts with us. We may not be the cheapest builder, but we are among the best.
We don’t settle for good. We go for great.
…In that order. The form is what attracts our customers first, but when they realize how much function underpins our decision-making, a whole new level of trust and relationship comes into play. And, of course, if it isn’t fun, it’s not done.
We design art that becomes a masterpiece once it’s been experienced—cannon balls in the pool and wine by the fire and all.
A great experience is derived from the sum of all the small details that fit together like a Swiss movement. Trends come and go, but functionality in design is forever. We’re not in this to make it look good for year one, we’re in this to make it last for generations to enjoy. So when we say do it right, we mean do it all right.
Every piece. Every step. Every time.
We merge nature with structure to create your favorite space. A space that seamlessly flows with the local flora and fauna and flows from the inside of your home out. We know that environment, safety, privacy, polish, materials, flow, and myriad other decisions all culminate in the total experience. We view each decision through that lens, and together, we design an experience that’s unbeatably yours.
It’s more than a luxury outdoor space—it’s your personal resort experience.
A bunch of industry vets together to make a difference.
Founder | Consulting + Sales
Nick started in the pool industry at age 15 and is a third-generation pool builder. Shortly after graduating from OSU, he moved back to Celina to work for his family’s pool company, which he helped grow from 40 to 250 pools a year.
This seminal experience spurred his desire to build a boutique agency focused on quality, not quantity.
In his free time, you’ll find him in the outdoors with his best buddy (and dog) Frank.
President & Managing Partner
Growing up, Peter’s family owned a retail jewelry store in Stillwater, OK, which instilled a love of home-grown entrepreneurship.
When he moved to Dallas, he began working for Hauk Custom Pools, and within six weeks, he had designed and sold his first pool. And the true passion of his life began.
Since then, Peter has become the chief designer of some of the finest outdoor living spaces in the Dallas area.
You can find him playing golf withhis son Otto and baby Nellie in his free time.
Chief Financial Officer
Conner is the chief financial officer for Pure Design—meaning he does just about everything and anything, and very well.
He has an MBA in Strategic Management from the University of North Texas and a BBA from Texas State University. He handles all things budget-related to keep us all on track, so some might say he’s the one who runs the show.
Service & Operations Manager
Cindy is your go-to expert for all service and warranty needs, ensuring that each aspect of your experience is handled with utmost care and efficiency.
With a keen focus on overseeing work orders, scheduling, and quality control, Cindy is committed to providing exceptional support. She takes pride in directly addressing service inquiries, whether they involve a warranty claim or assistance with any service-related issues. As your dedicated point of contact, Cindy is always ready to offer effective and tailored solutions to your needs.
Senior Designer
After servicing swimming pools for years throughout college, Aaron became interested in creating them. During his junior year, he started his design career with one of Dallas’ most storied pool builders.
He spent two years learning design and construction there while working with the top home builders and landscape architects in the metroplex. His experience there inspired him and prepared him to reach his full potential on Dallas’ most innovative luxury pool design team.