Team Pure
A bunch of industry vets together to make a difference.
Nick Hauk
FOUNDER | CONSULTING + SALES
Nick started in the pool industry at age 15 and is a third-generation pool builder. Shortly after graduating from OSU, he moved back to Celina to work for his family’s pool company, which he helped grow from 40 to 250 pools a year.
This seminal experience spurred his desire to build a boutique agency focused on quality, not quantity.
In his free time, you’ll find him in the outdoors with his best buddy (and dog) Frank.
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Peter Jackson
PRESIDENT & MANAGING PARTNER
Growing up, Peter’s family owned a retail jewelry store in Stillwater, OK, which instilled a love of home-grown entrepreneurship.
When he moved to Dallas, he began working for Hauk Custom Pools, and within six weeks, he had designed and sold his first pool. And the true passion of his life began.
Since then, Peter has become the chief designer of some of the finest outdoor living spaces in the Dallas area.
You can find him playing golf withhis son Otto and baby Nellie in his free time.
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Conner Moreno
CHIEF FINANCIAL OFFICER
Conner is the chief financial officer for Pure Design—meaning he does just about everything and anything, and very well.
He has an MBA in Strategic Management from the University of North Texas and a BBA from Texas State University. He handles all things budget-related to keep us all on track, so some might say he’s the one who runs the show.
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Cindy Clamp
SERVICE & OPERATIONS MANAGER
Cindy is your go-to expert for all service and warranty needs, ensuring that each aspect of your experience is handled with utmost care and efficiency.
With a keen focus on overseeing work orders, scheduling, and quality control, Cindy is committed to providing exceptional support. She takes pride in directly addressing service inquiries, whether they involve a warranty claim or assistance with any service-related issues. As your dedicated point of contact, Cindy is always ready to offer effective and tailored solutions to your needs.
Brad | Design Director
Brad spent eight-and-a-half years under the training and mentoring of one of America’s most influential and highly-imitated outdoor designers. After being selected as a top five finalist for two years in the extremely competitive “Million Dollar Pool Design Challenge,” he proudly won the first-place prize in 2023.
After joining the Pure team as Design Director, he now enjoys sharing his creative vision with the team and their discerning clientele.
Aaron | Senior Designer
After servicing swimming pools for years throughout college, Aaron became interested in creating them. During his junior year, he started his design career with one of Dallas’ most storied pool builders.
He spent two years learning design and construction there while working with the top home builders and landscape architects in the metroplex. His experience there inspired him and prepared him to reach his full potential on Dallas’ most innovative luxury pool design team.