Services Areas

We offer various premium services to the DFW area to help you build the outdoor living space you’ve always wanted.


Transform your home into a breathtaking haven of luxury with Pure Design, where we create mesmerizing outdoor living spaces tailored to your exquisite tastes and unique lifestyle.

Imagine a backyard that impresses your guests and offers a personal retreat for your family’s enjoyment.

Specializing in crafting bespoke luxury pools and sophisticated landscapes, Pure Design ensures every detail reflects opulence and flawless execution.

For those who demand perfection and seek a high-end outdoor sanctuary, our dedicated team of experts is your ultimate choice, guaranteeing an unparalleled backyard transformation.

Lap pool and waterfall fire pit at PGA Frisco TX



What distinguishes Pure Design from conventional general contractors and outdoor living companies is our commitment to excellence, elevated standards, and meticulous processes. We are dedicated to delivering nothing short of the most luxurious and impeccably designed outdoor spaces.

This commitment is deeply embedded in our client engagement process, ensuring each project meets and exceeds the expectations of discerning clients who seek unparalleled elegance and quality in their outdoor living experiences.

Exploration + Investigation

First, we schedule a time that works for us to be introduced to your family and property. Because we’re small—and intend to stay small—it’s important that we interview each other to make sure we’re a perfect mutual fit.

It’s key we get this part right. We’ll work diligently to fully comprehend your environment, lifestyle, budget, and timeline and share preliminary ideas and investments with you. It's worth mentioning that we put so much time and energy into this upfront process that there is a commitment investment associated with the preliminary designs we deliver.

We leave no stone unturned to understand every one of your wants and needs.

Composition + Preparation

We firmly believe that each of our projects are as unique as a fingerprint. No two families, no two properties, and no two experiences are alike. And likewise, we deliver unquestioningly unique concepts for every client.

We take pride in being thorough, so this phase can be as extensive. We will spend countless hours refining layouts, configurations of hardscapes, landscapes, structure and water, and materials and textures, until it perfectly matches your needs.

Once the design is finalized, our equally detailed preparation ensures a project that’s delivered on time and in budget.

Construct + Polish

With a final plan in place, we begin the hard work of bringing your dream to life.

With the craftsmanship delivered, bringing your new favorite space to life is no easy task, so we've taken it upon ourselves to be your personal concierge. 

And unlike many, our communication isn’t filtered, so you only get good news. You’ll have access to our internal communication system, so you know exactly what’s happening in real-time.

Once we’re through a final punch list and you’ve had time to soak in the awesome, we can officially complete the project. In other words, we’re not done until you are living your dream—and even then, we'll be checking in to make sure things are going smoothly. 


Areas We Serve

We are a pool construction contractor based in Plano, TX, and we offer our professional services in the following areas and their nearby communities:


  • Highland Park, TX
  • Irving, TX
  • Plano, TX,
  • North Dallas, TX,
  • Richardson, TX.
  • University Park, TX
  • Preston Hollow, TX
  • Corinth, TX
  • Denton, TX
  • Flower Mound, TX
  • Frisco, TX
  • Highland Village, TX
  • Lake Dallas, TX
  • Lakewood Village, TX
  • Lewisville, TX
  • Little Elm, TX
  • Prosper, TX
  • Addison, TX
  • Carrollton, TX
  • Coppell, TX
  • Dallas, TX
  • Farmers Branch, TX
  • Fort Worth, TX
  • Hebron, TX
  • Glenn Abbey, TX
  • Celina, TX
  • McKinney, TX
  • Southlake, TX


The House Spa Victory Park Downtown Dallas

At Pure Design, we never settle for great—we redefine it.

Discover the epitome of outdoor elegance with Pure Design, your premier destination for breathtaking pools and lavish backyard landscapes. With decades of expertise in transcending the ordinary, we are committed to excellence in every facet of our service—from unparalleled craftsmanship to impeccable customer relationships.

Embark on your journey to outdoor perfection by scheduling a design consultation today. Contact us through our contact form or speak directly with our design experts at (972) 330-8640.

Experience the ultimate in luxury outdoor living with Pure Design.

Download A Free Pure Design Look Book

We love being inspired by great design and love sharing it with others. Download our free digital look book to be inspired, and let us know when you're ready for us to build your personal resort and get added to the book.